Every Man Jack
Packaging & Print Design, May 2022–January 2025
One of the original Men’s care clean brands focused on using Naturally Derived Ingredients and making sustainably minded choices, Every Man Jack inspires men to take care of themselves and the world around them. Every Man Jack was born at the base of Mt. Tamalpais in Marin County, CA, the epicenter of clean, active, and outdoor-focused lifestyles. Every Man Jack is available at retailers like Target, Walmart, and Amazon.
Cold plunge
bar soaps
Brace yourself for a jolt of deep clean. From Yosemite’s wonder-inducing sights to the majesty of the Pacific Ocean, Cold Plunge bars put nature’s most powerful scents in the palm of your hand. Get the complete set for a complete clean. This project included brand identity, packaging design & pre-press, retail display design, photography curation & retouching, and marketing design.
HAND CRAFTED
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COLD PROCESSED
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100% PLASTIC FREE
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HAND CRAFTED • COLD PROCESSED • 100% PLASTIC FREE •
Marvel Deadpool
Gift set
There’s a big difference between smelling like ass and smelling like a badass. Pick a side with the NEW limited edition Deadpool Collector’s Set. With a brief asking for irreverence and easter eggs, I led the chimichanga concept exploration and design of this kit, which sold out before the official launch when fans found it on the website following the Deadpool 3 movie premiere. Not photographed here, you will find a recipe for a classic chimichanga beneath the product tray in the box. The kit remains sold out online and is one of my proudest packaging design projects at EMJ.
Concept outtakes
OUTER BOX
BOX INSIDE
Working with entities like Disney and Marvel was an incredible opportunity. I had an inside view of their rigorous approval process for how characters are used and promoted within a partnership context. Initally, we thought we could use the movie depiction of Deadpool, but later realized we were exclusively allowed to use the comic book version. After exploring the initial more cinematic, action-packed concepts, I decided to tap into the humor and lore of Deadpool’s personality with the Chimichanga concept to pair with our “Hawt Sauce” fragrance.
Amber + Sandalwood
bar soaps
This Amazon.com exclusive product introduces Sandalwood—Every Man Jack’s all-star core scent—to the bar soap category, following the success of the Cold Plunge collection.
I was responsible for packaging concepts that translated the classic EMJ flask label layout into a coordinating carton design with a window cutout, so customers could see and sniff the bar soaps on shelf.
Since this product will be sold in Canada, it requires a dual language approach (English and French in equal prominence). For good measure I mocked up our longest scent name in French—Sea Minerals + Citron / Minéreaux Marin + Citron—to accommodate the necessary character count.
